Group Mobile Marketing Campaign Proposal & Presentation
​AHAMOVE

​Task: Our team's task is delivering a marketing proposal that makes Ahamove 4H service the top choice of individual customers and SMEs in the process of transporting goods, a component of my (WIL) work-integrated learning in Social Media and Mobile Marketing course.

 

Action

• Analyze background research and SWOT analysis to get an overview of the freight industry and insights that support the mobile strategy and campaign

• Build post-download app activities according to flow on social media platforms and apps including mini games, App push notifications, in-app pop-ups and in-app gamification; its UX frameworks and blueprints

• Build a strategic approach during the app usage stage such as Voucher Remind Push Notification, Voucher Remind Zalo OTT to promote the process of using the service.

• Hero's Magic Eye's new feature initiative includes AR Packaging Guideline and AR Object Measurement based on insights from target customers.

 

​​Result:

• ‘Very clear campaign and good concept. Stronger connection between phases when applying mobile technology. Good flow of logic to understand campaign and what you are offering each step is clear. Good effort for app flow chart and demo Practical approach and you fulfilled the task', Lucky Phan, Social Media and Mobile lecturer. 

• Rated: 81.6/100

• Runner-up of Mobile Marketing Campaign in RMIT Pitching Session.

 

Learning: 

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I gained knowledge on how to recognize the challenges and obstacles which SMEs and particular consumers experience, and how to think creatively to propose new solutions. Additionally, a key component of this project is comprehending and catering to the target audience's emotional demands and preferences. Finally, interact with the group to successfully communicate ideas and messages.