CREATE AND DEVELOP SOCIAL MEDIA CONTENT
Task:
Develop and produce quality, professional content, including banners and blog articles, to spread the message of RSM Tax Company. Post at least 3 times a week on the company's social media channels.
Action:
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Conduct in-depth analysis and routine updates on pertinent tax issues, reports, market trends, and decrees.
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Utilize my strong writing abilities to convert complex knowledge into clear, succinct, and attention-grabbing articles for my audience.
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Create innovative posts with appropriate hashtags to highlight RSM Vietnam in their industry.
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Create and design banners and images to accompany posts to generate attention and participation on social media sites. Convert data and regulations into realistic graphics to make the material engaging and simple to understand.
Result:
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Produced and posted 12 out of 27 quality articles between August 17 and September 17
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Helped the company increase engagement rate by 67.8% on social media platform Facebook in 1 month
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My articles and banners helped improve RSM Tax Company's brand recognition and attracted the interest of both current and potential customers by increasing followers by 6.47%.
Learning:
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Research, Critical Reading, Content Creation, Content Planning, Graphic Design
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Sharpen my critical reading abilities by evaluating and comparing various authoritative sources.
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Writing and design abilities are improved through learning to create interesting and educational content, including banner and blog posts.
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Enhance time management abilities while building a content calendar and scheduling the amount of posts each week.
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Gaining creative thinking and design skills that are beneficial for producing aesthetically engaging material.
Research
Content Creation
Content Planning
Research
Critical Reading
SUPPORT RESEARCH AND DEVELOPMENT OF CSR PROJECT
Task:
Social involvement and the creation of CSR initiatives are significant components of the company's vision and mission in the context of a multinational organization like RSM. In this project, I had the responsibility of assisting with the research and creation of a CSR campaign for the RSM World Day event, which brings together RSM from many nations in an effort to have a positive effect, raise brand awareness, and support social development
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Action:
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In order to comprehend CSR and how it is applied in the accounting and auditing sector, I first performed research both inside and outside the organization, including competitor companies.
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I provided research funding and made contact with pertinent (NGOs) to find areas of potential partnership and find out how RSM might support their charitable endeavors. Thuy An Disability Support Center - Ba Vi is the organization organizing the project, and they are working with us.
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I support that the "Owning Our Future" idea should be developed to involve the community and employees, benefit the business, and encourage good deeds in the CSR campaign and the larger community.
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The campaign was confirmed in September. I supported the proposal and participated in the development of activities to help children with entertainment activities and gifts for children in difficult circumstances during the Mid-Autumn holiday.
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Result:
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The CSR campaign gave 300 gifts to young children, creating a positive and meaningful change for the children's Mid-Autumn Festival this year.
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Campaign with the participation of 54 members of RSM
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According to internal reports, RSM's brand awareness increased by 22% after the CSR campaign was implemented
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Learning:
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Learn the specifics of CSR principles and procedures, such as social development models, community value creation, and social impact measurement, to construct successful campaigns.
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Become more adept in information research and analysis. This comprises the capacity to locate and pick reliable sources of information as well as the aptitude to arrange and present data in an understandable manner.
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I've sharpened my professional writing and conversational skills to influence NGOs persuasively and work with them.
Research Skill
Professional Communication
Project Development
PARTICIPATE IN SUPPORTING MONTHLY SEMINARS, WEBINARS AND EVENTS
Task: I was given the responsibility of serving as a coordinator to the Vietnam Tax Summit 2023 event and representing RSM at their exhibit. RSM specializes in offering financial and accounting services. The Vietnam CFO Club has arranged this significant event. Leading tax authorities will discuss and offer tax solutions for businesses at this event.
Action:
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I shared about RSM, our tax services, and the business solutions we offer.
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To raise brand awareness and draw clients to the RSM booth, I introduced and handed products such tax books, posters, and brochures to attendees of the event.
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I spoke with consumers, listened to their queries about RSM's services, and provided all necessary answers. I also took down their contact information in case they later needed guidance or needed to use the service.
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Result:
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Quantity of Merchandise Distributed: We have distributed more than 50 sets of merchandise, including tax books, brochures, highlighters.
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I have interacted and responded to 30 customers, who have high positions and positions in many companies in tax and financial services.
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Learning:
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My prior education in how to approach and gather client insight was all online and theory. During a physical event, I developed my communication abilities and discovered how to engage clients favorably and maintain their interest in RSM's offerings. I can also speak with business owners, tax professionals, and individuals in the accounting and finance fields. These items will be a huge benefit to my future career path.
Networking
Quick problem solving
Professional communication
