MARKETING INNOVATION PROPOSAL
​CAKE BY VPBANK

​Task: Our team's task is to deliver an innovative marketing proposal for a CAKE by VPBank, focusing on a fresh solution using emerging technologies to address specific marketing challenges. In my assignment, we aim to propose a strategic plan that enhances the client's business model by improving their market positioning.

 

Action

• Conduct a situational analysis (including SWOT) and define SMART objectives.

• Propose an innovative concept "Dream Manifest" - financial data and settings goals function, using emerging technologies including Big Data, Open Banking API and Artificial intelligence.

• Assess business and consumer impacts, including ethical considerations and risks.​

 

​​Result:

• ‘The objectives are specific and time-bound but you should also elaborate their achievable, measurable and relevant aspects to make them more convincing. You identify relevant and critical emerging technologies, have a good proposal and justify it well by thoroughly analyzing the feasibility, business and consumer impact assessment, ethical consideration, and risk assessments. Very well done', Dung Van Vo, Contemporary Issues in Digital Marketing lecturer. 

• "Very engaging and energizing start of the presentation. Presenters work as an effective team. Dynamic and attractive slide design, a great use of extra items to strengthen their points and messages.", Agnis Stibe, Contemporary Issues in Digital Marketing lecturer

• Rated: 85/100

• The Runner-Up Winner of Marketing Innovation Proposal CAKE by VPBank x RMIT Client Project

 

Learning: 

​

​

​

​

​

 

Through the "Dream Manifest" proposal, I deepened my academic knowledge in applying emerging technologies like Big Data, Open Banking APIs, and Artificial Intelligence to develop innovative marketing solutions. I learned how these technologies could drive personalized financial goal-setting for customers by analyzing user data patterns. Furthermore, I expanded my understanding of financial behavior and customer engagement by designing a solution that leverages AI to predict trends and assist users in achieving financial objectives. This project also honed my skills in integrating technological innovations into marketing strategies aligned with client goals.