I​NTEGRATED  COMMUNICATIONS PLAN 
​TH TRUE TEA

"Loi yeu thuong nao la loi tu nhien nhat"

Task:

The task entails developing an integrated marketing campaign in accordance with the campaign brief and KPIs provided by the client, TH True Tea. 

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Action:

• Given Marketing Objectives are to increase brand awareness through Brand Lift Survey and product trial in Offline and Online channels

• Derived consumer insights and suggest big ideas for the group after the group's process is completed identify target audience segment expresses core approach to tackling the campaign.

• In charge of several activities in Execution 1 and 2 and provide appropriate channels and content for transmission

• Present the proposed integrated marketing campaign clearly articulating the rationale behind the campaign

Result: 

• Identified consumer insights reflecting a need for social interaction and ccustomised experiences.

• Developed a big idea centered on "Connecting People Through Personalized Experiences."

• Rated: 29.3/40

Learning: 

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• The campaign helps me evaluate customer behavior and preferences to address the challenge of meeting their wants and expectations

• Create compelling content that corresponds with the marketing objectives.

• It is essential to cultivate creative and inventive thinking in order to produce new solutions and campaign ideas.

• Understand the small steps of each stage creating a cohesive and consistent message across all channels