INTERNAL AND EXTERNAL INFLUENCES
tinder

Task
Assignment requires analyzing external and internal influences that can affect the success of a product or service of Tinder. At each step in the analysis, there are assessments of how this factor affects the effectiveness of the overall plan, thereby recommending appropriate strategies.

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Action:

• Researched and gathered brand information, including services/products, target markets and competitors

• Identified target market characteristics using geographic, demographic, psychographic, and behavioral factors.

• Analyzed marketing stimuli, conditioning, motivation, and attitude-change strategies.

• Examined the influence of cultural values, demographic trends, and group dynamics on consumer behavior.

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​Result:

‘Hi team, detailed analysis which shows your understanding of the theoretical concepts and efforts to back with academic sources/market data.Okay recommendations but if you suggest Tinder should have same features with Bumble, that would affect the brand's differentiation’. Uyen Do, Consumer Psychology and Behaviour lecturer.
 

29.6/40

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​Learning: 

 

 

 

 

 

I have mastered the skills of market research, consumer behavior analysis, and a deep understanding of the impact of internal and external employment factors on purchasing decisions. This will help me become a versatile marketing professional and will be able to make smart strategic decisions based on data and understanding of consumer behavior.