SITUATIONAL INFLUENCES ON CONSUMER BEHAVIOR 
​STARBUCKS

Task:
Research on the activities of situational influences factors of Starbucks that affect a customer's buying behavior in marketing. These factors include physical factors, social factors, time factors, the reason for the buyer’s purchase, and the buyer’s mood.

Action:

• I conducted a detailed analysis of how the brand utilizes physical surroundings to influence consumer behavior, examining aspects like store location, decor, packaging, and product display.

• Explored how social surroundings and networks are leveraged by the brand to tailor marketing strategies.

• Investigated the role of temporal perspectives in consumer behavior.

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Result: 22.1/30

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​Learning

By gaining experience from this research, I can better understand a deeper understanding of how situational influences can impact consumer behavior, improved my ability to draw insights from both personal observations and external sources to tailor effective marketing strategies to target customers and drive sales.