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Abstract Blue Light

RMIT NEO CULTURE TECH

In addition to creativity, coming up with ideas and designing for the club requires teamwork, collaborative effort and connection from all members of the club to come up with innovative, feasible, and impactful project ideas.

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NEO DE CHANEL

Situation:

The Club Day event occurs each year, and for the Semester A 2023 theme, which is centered around perfumes, each club was tasked with finding a unique scent that reflects its identity and character. During the RMIT Club Day, I was tasked with collaborating in a team to strategize and execute a project, along with designing a set of posters. This project aimed to leverage market dynamics effectively, enhancing our club's booth presence at the event. Importantly, it marked my first experience leading team members seeking practical professional exposure.
 

Tasks: 

As the appointed project manager, the task is to manage and develop the project with the theme of Bleu de Chanel. Through creative concepts, I was tasked by the Head of Marketing with brainstorming ideas for the booth and visual design to create an unforgettable experience that resonated with the audience and embodied the essence of Bleu de Chanel.

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Action:

  • Market Research: Conduct research on this market and the unique characteristics of each brand to come to appropriate conclusions

  • Design Brief: Define the purpose and content of each poster, considering whether they will be informational, promotional, or for visual appeal.

  • Concept Development: Brainstorm ideas for the design, considering how to visually represent the character of Bleu de Chanel

  • Mockup and Prototyping: Develop initial mockups or prototypes of the posters to visualize how they will appear

  • Printing and Production: Delegate responsibilities for printing and production.

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Result:

  • Successfully delivering a total of 12 content pieces throughout this project was a significant accomplishment.

  • The project's remarkable outcome included a noteworthy 27% surge in online engagement and a substantial 12% increase in club memberships.

  • Maintaining an average of 200 interactions per post underscores the outstanding quality and pertinence of my messages.

  • Earning the prestigious Best Booth Award was a testament to our exceptional presentation during the event.


 

Learning:

  • Communication Skills: Effective communication involves listening, speaking, and writing clearly and concisely.

  • Critical Thinking: The ability to analyze information, evaluate situations in problem-solving and decision-making

  • Time Management: Organizing and prioritizing tasks, setting goals, and efficiently using time and resources are crucial for productivity.

  • Problem Solving: Identify challenges, analyze their root causes, and develop effective solutions.

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