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JENNYFAIRY
Founded in June 2021 with the mission of cutting down on waste in the fashion business and the goal of bringing Coquette style culture closer to the Vietnamese market. Jennyfairy gathers brand-new, high-quality used clothing that does not adhere to new fashion trends but rather exclusively focuses on niche markets with a particular aesthetic.
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Instagram and TikTok play an important role in reaching users with the aim of driving authentic connections and cultivating brand loyalty. This goes beyond sales efforts and seeks to enrich academic understanding of marketing dynamics in today's digital age.
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Action:
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Developed and executed multi-platform social media strategies emphasized brand identity
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Designed and managed interactive content, trend-driven videos for new fashion collections
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Conducted consumer behavior research and market analysis to develop fashion collections content and target young, trend-conscious audiences.
Result:
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Grew Instagram reach by 127.9%, reaching 100.3K users, with 95.9K from organic sources.
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Increased Instagram content interactions by 80%, totaling 27K.
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Boosted TikTok video views by 63.6% and increased profile views by 24.9%.
​Learning:
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Developing different types and formats of content, analyzing growth metrics and engagement data will contribute to my success and career advancement in marketing because of the high demand in the marketing field when it comes to decision making. data-driven decisions and a customer-centric approach
Strategic Thinking
Social Media Advertising
Market Research
Data Analysis
Content Creation
​Instagram Performance
​Tiktok Performance
