CONDUCT A BRAND AUDIT
​SAMSUNG

Task:

Analysis of a brand's identity consistency, tone of voice, content framework, and fundamental brand positioning are required for the task, which also includes offering suggestions for improvement.

 

Action:

• Examined the Samsung website and social media channels as well as other aspects of its online presence.

• Carried out a comparison analysis of content, avatars, and logos to check for consistency.

• Assessed the alignment of the material and evaluated the Samsung's tone of voice across various channels.

• Two major themes' content was identified, and effectiveness was assessed.

• Using the Brand Key template, determine the essential brand positioning.

• Two specific suggestions for improving the communication strategy were made.

​

Result: 

• As a result, 5% of platforms' online presences were inconsistent.

• The "immersive" and "smart" master themes' content was successful in holding the audience's attention.

• "The brand audit is done well with data collection, clear descriptions and explanation. Detailed analysis on brand identity. Well positioning, but you should add more benefits especially emotional ones, synthesize the discriminator", Uyen Pham, lecturer

• Rated: 22.3/30​

​Learning:

​

​

​

​

​

​

​

​

Applying the skill has given me a vital skill that I can use in a variety of marketing and strategy jobs in my career and that will be crucial in any future positions needing brand identity maintenance.

​