Marketing Coordinator
Auscanus Institute of Australia - Melbourne City, Australia
Auscanus Institute of Australia is a leading education provider offer practical courses, expert guidance, and modern facilities to help students achieve their career goals.
Task:
Develop and execute a data-driven social media strategy to enhance brand visibility, audience engagement, and lead generation for the Auscanus Institute of Australia.
Action:
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Designed and implemented a structured content calendar across multiple social media platforms to ensure consistent and engaging communication with the target audience.
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Created and optimized targeted social media campaigns, leveraging audience insights and platform analytics to maximize organic reach and engagement.
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Collaborated with cross-functional teams to align marketing efforts, integrating content marketing, paid advertising, and community engagement strategies to drive growth.
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Result:
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Increased brand visibility by 101.9% - 142% within two weeks to one month.
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Achieved a 129.7% - 258.7% growth in organic reach, significantly boosting engagement and expanding reach beyond existing followers (44.3% non-follower reach).
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Enhanced lead generation efforts, resulting in a 27.8% increase in potential student inquiries and conversions.
Learning:
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A structured and data-driven content approach significantly improves audience engagement and organic reach.
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Combining organic and paid strategies enhances visibility and attracts new followers beyond the existing audience base.
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Cross-functional collaboration ensures a cohesive and impactful marketing strategy, driving both short-term engagement and long-term lead generation.
